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Lisap has always recognised the key importance, of their ongoing academic study of the diversity and image demands of female beauty and style.

Over the decades the look and the style of the classical woman has experienced revolutionary emancipation. It’s present development is best seen throughout today’s mass media.

Fred La Pietra and Borselli are two of the people who have studied the evolution of the company’s communication strategy over the years.


Founded in 1952, Lisap Laboratori Cosmetici S.p.A. now in its third generation is one of the leading Italian companies in the Hair Beauty sector.

Nurtured by the genius and intuition of Carlo Locatelli,  Lisap started business in a courtyard in Santa Maria La Porta in Milan.

With the support of his brother Cesare Locatelli and the next generation, Lisap continued to grow and develop as a leader in the trichology industry and the Made in Italy trademark.



Innovation is the foundation of Lisap’s strategy. As proof of Lisap’s successful advanced formulas and production processes the Company has  expanded beyond Europe’s borders.

To reflect ongoing global challenges, new  opportunities and the never ending requirements of a changing market,  Lisap constantly develops new products and services to service market needs.

In 2014, Lisap received AEO certification (Authorised Economic Operator), a voluntary initiative to add to the UNI EN ISO 9001: 2008 and ISO 14001: 2004 certifications it had already acquired, in order to ensure the highest standards of quality throughout the production process.

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